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ADVERTISING
Soleil’s To-Dos
is far more than a huge distribution list! Our primary business
is our calendar of To-Dos!
Soleil’s To-Dos
web traffic is generated by our newsletters (which contains
links referring readers back to our website), our attendance at
sophisticated To-Dos, a growing number
of links contained on quality websites, word of mouth and our high search
ranking, causing the website advertising with Soleil's
To-Dos to extend to a sophisticated audience and beyond
the limits of our subscription base. Our
Sophisticates
include Black CEOs of major organizations and corporations,
attorneys, medical and financial professionals and an incredible
number of entrepreneurs. Our
Sophisticates
are upwardly mobile (spiritually and professionally) and
celebrate the culture of the African Diaspora and beyond!
Whether you seek cultural diversity or target the urban,
African-American market, by advertising with
Soleil’s To-Dos, your organization will reach
Sophisticates
who are active socially and professionally.
For information on
our demographics, contact
Advertising@so-LAZE.com.
WEBSITE ADVERTISING
Standard To-Do Listing - Free!
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Event List image
maximum pixel size - 120w x 180h
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Event List
description: maximum characters - 300; font size - 8
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Event list
Headline - font size 9
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Events posted at
the discretion of Soleil's To-Dos
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Event Detail
image pixel size - 400w - x 600h
Featured To-Do Listing - $75
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Event listing
image maximum pixel size - 240w x 360 h
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Event listing
description maximum characters - 600; font size - 9
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Event list
Headline - font size 10
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Contact us for a
sample of how your event will appear!
Sponsor To-Do - $125
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Event listing
image maximum pixel size - 600w x 900h. Enhance your
event by displaying your event “plugger” as the image
instead of the standard listing!
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Text and image will have
standard display on the Event Detail page.
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Available only as an add-on to purchase of
E-Mail Advertising.
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Contact us for a sample of how your event will appear!
Vertical Sidebar - $50, Weekly; $160,
Monthly
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Your event or business image and/or logo:
Maximum
Height and Width – 170 x 170pixels
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Image may be animated
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Image as
hyperlink to your website (if no website, you may create a
web page of information about your business,
which will be hosted on the Soleil’s To-Dos
website)
Banner - $250, Weekly; $800, Monthly
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Your event or business image and/or logo:
Maximum Height and Width – 200 x 500 pixels
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Image may be animated
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Image as
hyperlink to your website (if no website, you may create a
web page of information about your business,
which will be hosted on the
Soleil’s
To-Do
website)
E-MAIL ADVERTISING
Solo
E-Mail ($150)
Send an e-mail to Soleil’s Sophisticates
containing information about your To-Do.
It is recommended that careful consideration be given to your
subject line to ensure that it is compelling. Solo e-mails must relate to an event
eligible for inclusion on a Soleil's To-Dos
calendar and are limited to one
e-mail daily to ensure that such e-mails are not treated as
“junk mail.” Due to the frequency limit, priority will be given
to those ads that include a discount, giveaway or other
benefit. Include a “Sponsor To-Do” to enhance your event listing!
NEWSLETTER ADVERTISING
Soleil’s To-Dos
weekly newsletters are not only read multiple times by
Soleil’s Sophisticates, they are also frequently
forwarded to their colleagues
and friends! Thus, this method of advertising will lead to
repeat views and may expand your visibility beyond our
distribution list.
Visibility is
further enhanced by the posting of the current newsletter on the
Soleil's To-Dos Home page each week - thus, your
ad will also reach general website visitors. And the
Newsletter
Archives
gives your ad longevity!
Newsletter Banner Ad ($200)
Promote your
business with a Banner Ad in our weekly newsletter. Banner
Ads are located at the top of the Soleil's To-Dos
newsletter (600x200px) and provide great visibility for your
business.
Newsletter Featured To-Do ($175)
Only one Featured To-Do is included with each
e-mail, ensuring prominent visibility for your event.
Choose to display your event "plugger" (600w x 900h) or an image
(240w x 360 h) along with a written description of your event.
. Due to the frequency limit, scheduling
priority will be given to those ads that include a discount,
giveaway or other benefit. (Newsletter Featured
To-Dos must relate to an event eligible for inclusion on
a Soleil's To-Dos calendar.)
Newsletter Sponsor ($50)
Your logo (max 150x150px), as a hyperlink to your website, appears at
the bottom of the
Soleil’s To-Dos
weekly newsletter. Bundle four consecutive newsletters for
$150.
QUID PRO QUO ADVERTISING
You better catch me
before I “blow up” and become “we” (complete with an advertising
& sales team lacking the authority to bend my (oops – I mean,
Soleil’s To-Dos’) rigid pricing structure) because
right now “I’m” open to a quid pro quo arrangement with
appropriate events/organizations. Contact
Advertising@so-LAZE.com with your proposal!
LICENSING
Embed the
Soleil’s To-Dos Monthly Calendar on Your Website!
There are numerous websites that make a sincere effort to
maintain an updated event calendar, but are unable to do so. A
comprehensive event calendar requires a great deal of time to
gather, input and update the information. So if your business
is not specifically to provide an event calendar – leave the
planning to Soleil’s To-Dos and focus instead on
developing and maintaining your core business! Cost for
businesses and organizations – contact
Advertising@so-LAZE.com
for pricing.
Also, many artist websites contain a calendar of their
performance schedule; however, more often than not, the calendar
does not provide options that easily allow visitors to schedule
reminders for performances. For the artist, the Soleil's
To-Dos embedded calendar will include a complete list of
your performances (even those outside of the Chicago city
limits) and provide you the option of mixing other artistic
calendars (e.g., live music, art exhibits and/or theater) into
your embedded calendar. Upgrade to our interactive calendar and
facilitate greater attendance at your events! Cost for artists
and performers: $50, monthly
Additional Benefits of Embedding the Soleil’s To-Dos
Monthly Calendar:
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Calendar can be
integrated consistent with your current web design –
colors, fonts, etc. and with minimal Soleil’s To-Dos
branding.
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Special category for events generated through your company
and appearing on your website. This way, any of your events
that have not been selected for inclusion on
www.so-LAZE.com
will nonetheless appear in your licensed version,
highlighted and “mixed-in” with the with the Soleil's
To-Dos calendar categories that you choose.
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Your website or
logo will appear as an active link on
www.so-LAZE.com.
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Enjoy a 10%
discount on advertising rates.
Requirements for Embedding the Soleil’s To-Dos
Monthly Calendar:
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Embedding the calendar is easy! Soleil’s To-Dos will
provide you with the html code to insert on the designated
area of your website. Simply copy it and paste it in!
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Soleil’s To-Dos brand must be included as a hyperlink above
the calendar.
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Hmmm . . .
that’s about it!
INCLUDE A
PRINT VERSION OF SOLEIL’S TO-DOS IN YOUR PUBLICATION
Contact
Advertising@so-LAZE.com
for information about obtaining a print version of
Soleil’s To-Dos to include in your newspaper, magazine or similar
publication.
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